Donald Trump continues
to rule as the polling front-runner of the 2016 Republican fields
several months after his quick demise was widely predicted. His
unexpected longevity has mostly been aided by for-profit conservative
media outlets interested in a high-profile fight, and a mainstream media
equally interested in appearances by the ratings magnet. But he
probably won't be the nominee, here's 10 reasons why
His Vote is Frontloaded
The voters' relationship
with Trump is very love/hate, and Trump's support appears to be very
frontloaded. While Trump leads in the "will vote for category" he also
typically leads in the 'will never vote for" one, and he is rarely the
top second choice of voters. A strong bloc of enthusiastic voters is
very beneficial when there are 15 candidates to choose from, but less so
when the field narrows and you aren't the second or third choice.
Where's The Money?
Trump
continues to, umm, "mislead" about 100% self-funding his campaign and
so far over 97% of his funds have been raised from small and large
donors, not his personal bank account.
And while Trump hasn't needed to spend a lot of
money to get where he is now, an earned media campaign and get out the
vote operation is quite important. Is he willing to actually do it? So
far it does not seem he is.
History
History isn't really
on Trump's side. Anti-establishment candidates do not win these races,
and early poll leaders - even establishment ones - have not had great
success in recent years.
He is Very Unpopular
While Trump does so-so among Republican primary voters, he has
double-digit unpopularity
with the general public. This should eventually catch up with him as
voters typically cast their votes for the guy they see as most electable
in the general election. Can someone disliked by 6/10 voters meet that
standard?
Negative Ads Work
Negative ads work, and they
just haven't been unleashed yet. And with Trump, there is plenty to work
with from both his personal and public life. There will be a landslide
of negative ads, and they will very likely due just enough damage if he
doesn't respond in kind.
Positive Ads Work
While opponents will be
filling the air waves with positive ad spots (and negative ones of Trump), there has been little indication that Trump plans a large positive
ad campaign of his own.
So while other campaigns will be highlighting their candidacies, he so
far has very little air time reserved. This is either a sign of
over-confidence or a lack of seriousness.
Reliant On Unearned Media
Donald
Trump is almost exclusively reliant upon "free" media. The media - and
entertainment programs like Saturday Night Live - love to have him on to
drive ratings. Conservative talk radio has withheld mentioning his
liberal stances to keep him as a frequent guest. This high-level support
could continue, but it probably will not as it gets closer to election
day and he has little to fall back on.
The Polls!
Trump's
poll standing (mid-20s) is not too much for other candidates to
overcome, and he actually fell behind other candidates in many state
polls in November. And polls have limited useful data to start with.
Primaries typically have low registered-voter turnout, and polls have a
very hard time filtering out unlikely voters, if they bother to even
try. (2012 polls for the GOP were woefully inaccurate in most states.) A
rise in online polls that don't follow typical scientific methods have
also shown Trump a much stronger candidate than the more infrequent
traditional polls. How useful are the polls? That's an answer we won't
know until after the elections.
Beyond The Base
Trump's strength comes from Social Media,
Clickbait Conservatives,
and anti-Republican talking radio types. He has been endorsed by Dennis
Rodman, Jesse Ventura, and other off-beat celebrities, but he lacks
credible support
from popularly-elected officials. So far, he has picked up no
endorsements from any sitting US Senator, Congressman, or Governor. Jeb
Bush, Marco Rubio, Ted Cruz, and Rand Paul are all in the double-digits
with such endorsements. While this might help his "anti-establishment"
appeal, it gives him few well-known advocates in states to campaign on
his behalf.
More Likely to Be: 2016's Ron Paul
Donald
Trump is very likely to be 2016's Ron Paul: the kind of crazy uncle of
the Republican Party who says wacky things and people just shrug and go,
"that's Trump!" And Paul was no weakling in 2012. With 21% he very
nearly won Iowa, and he scored a second-place 23% in New Hampshire. With
Rand Paul being too mainstream to absorb his father's base, they seem
to have gravitated to Trump this go around. (Paul is polling at 2%
nationwide). But here's the thing: those numbers could actually be good
enough for Trump to win those states with the number of candidates out
there fighting for the non-Trump vote. And if enough opponents stick it
out, Trump could win many more. Does he win once the race gets narrowed
to just two people? That's the part that gets a bit trickier.
No comments:
Post a Comment